SERVIZIO.PRIMO
Shopify — Architecture & Automation

Your Store,
Built to Scale
Without You.

Custom Shopify architecture, ERP integrations, and automated operations — so your store runs like a system, not a side project.

Schedule a CallSee what's included
The Problem

Most Shopify Stores
Are Built to Break.

The average Shopify store is a patchwork of apps, manual processes, and workarounds held together by hope. It works at $10k/month. At $100k/month, it collapses — inventory mismatches, order errors, fulfillment delays, and a tech stack that can't talk to itself.

Scaling a DTC brand isn't about traffic. It's about building infrastructure that can handle the traffic when it comes. That's what we architect.

  • ×Inventory sync is broken — Shopify, 3PL, and Amazon are all showing different numbers
  • ×Order management is manual — your team is copying and pasting into spreadsheets
  • ×The store is slow — page load over 3 seconds, core web vitals failing
  • ×Apps are conflicting — 20 installed, half unused, all charging monthly fees
  • ×No ERP connection — finance, ops, and fulfillment are running on separate systems
The Solution

Architecture First.
Apps Second.

We design your Shopify infrastructure from the data layer up — so every system talks to every other system, and your team spends time on growth instead of firefighting.

01

Custom Store Build

Purpose-built Shopify themes designed for conversion and performance — not template tweaks. Every component is custom-coded to your brand, your product catalogue, and your customer journey. Sub-2s load time, Core Web Vitals passing.

Custom theme devCRO-led designCore Web VitalsMobile-first
02

ERP & API Integrations

We connect Shopify to your back-office systems — NetSuite, QuickBooks, SAP, or any ERP — via clean API architecture. Real-time inventory sync, automated order routing, and financial reconciliation that just works.

NetSuiteQuickBooksCustom APIReal-time sync
03

3PL & WMS Integration

Shopify connected directly to your warehouse management system — or our Houston 3PL. Orders flow automatically, inventory updates in real time, and fulfillment exceptions are caught before they become customer complaints.

WMS integrationAuto order routingInventory syncException alerts
04

Automated Sales Operations

Subscription flows, upsell sequences, abandoned cart recovery, post-purchase automations, and loyalty programs — built on Shopify's native tooling plus Klaviyo, Recharge, or your stack of choice. Revenue while you sleep.

SubscriptionsEmail flowsKlaviyoLoyalty programs
Tech Stack

Tools We Build
With.

E-commerce
ShopifyShopify PlusHydrogen
ERP / Finance
NetSuiteQuickBooksSAP
Email & CRM
KlaviyoAttentiveGorgias
Subscriptions
RechargeSkioStay AI
Analytics
Triple WhaleGA4Northbeam
Fulfillment
ShipBob APICustom WMSSP 3PL

We don't push a proprietary stack. We build with the tools that are right for your business — whether that's Shopify Plus with a custom Hydrogen storefront or a lean Shopify Basic with three well-chosen integrations.

What we do insist on is clean architecture — no spaghetti API calls, no app conflicts, no manual intervention required to keep the lights on.

Already on Shopify?
If your store is live but underperforming — slow load times, broken integrations, manual ops — we can audit your current setup and take over development and optimization from where you are. No need to rebuild from scratch unless it's the right call.
What You Get

Every Deliverable.
No Ambiguity.

Every Shopify engagement delivers the following — scoped upfront, no scope creep surprises.

01
Technical Discovery
Full audit of your current stack, integrations, performance metrics, and data flows — before a line of code is written.
02
Architecture Blueprint
System design document mapping every integration, data flow, and automation — your team and ours aligned before build starts.
03
Custom Theme Development
Purpose-built Shopify theme — custom sections, conversion-optimized layouts, mobile-first, and built for your product catalogue.
04
ERP / API Integration
Clean API connection between Shopify and your back-office systems — real-time inventory, automated order routing, financial sync.
05
3PL / WMS Connection
Shopify to warehouse — orders flow automatically, fulfillment status updates in real time, exceptions are flagged proactively.
06
Email & SMS Flows
Abandoned cart, welcome series, post-purchase, winback — built in Klaviyo or your ESP of choice with A/B testing baked in.
07
Performance Optimization
Core Web Vitals audit and remediation — LCP, CLS, and FID targets met. Page speed improvements that directly impact conversion.
08
QA & Load Testing
Full regression testing across browsers and devices, plus load testing to ensure your store handles traffic spikes without breaking.
09
Ongoing Dev Retainer
Post-launch development retainer available — new features, integrations, campaign landing pages, and tech support on a monthly basis.
Who It's For

Right Fit.
Wrong Fit.

We take on Shopify projects where there's real infrastructure to build — not template customizations.

Good fit
  • ✓DTC brand doing $500k+ annually ready to scale past current tech limits
  • ✓Business needing ERP, WMS, or 3PL integration with Shopify
  • ✓Brand migrating from WooCommerce, Magento, or BigCommerce to Shopify
  • ✓Retailer needing custom B2B or wholesale functionality on Shopify Plus
  • ✓Team that wants a long-term development partner, not a one-time build
Not the right fit
  • –Startups needing a basic theme setup — a freelancer is faster and cheaper
  • –Brands with no existing product or sales — build the demand first
  • –Teams who want to manage development in-house and just need advice
  • –Projects with under $5k budget — our builds are enterprise-grade
Ready to start?

Let's Architect
Your Shopify
System.

Book a free 30-minute technical call. We'll review your current setup and map out exactly what needs to be built.

Schedule a CallDownload Revenue Audit
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